For five TV seasons, Shondaland shows occupied ABC’s entire Thursday night schedule, creating a powerful brand well-known to fans and advertisers as TGIT. Shondaland continued to make history with “How to Get Away with Murder” for which star Viola Davis became the first black woman to receive a Best Actress in a Drama Emmy. This business model is now the norm for all of network TV. Those shows, “Grey’s Anatomy,” the longest-running medical drama in history, its spinoff “Private Practice,” and the groundbreaking series “Scandal” for ABC, changed the face of television by proving that series which feature characters of color are more financially powerful in terms of advertising dollars and audiences than all white series. Rhimes is the first woman to create three television dramas that have achieved the 100 episode milestone. Rhimes is the executive producer of “Dance Dreams: Hot Chocolate Nutcracker,” a documentary highlighting the dance school created by legendary choreographer Debbie Allen, as well as the upcoming anthology series “Notes on Love.” Shondaland is currently in production on Rhimes’ first scripted streaming creation, “Inventing Anna.” “Bridgerton,” Shondaland’s first scripted series with the streamer, is the most watched series in Netflix history.
In 2017, Rhimes shifted the entertainment industry’s business model when she left network television and brokered an unprecedented agreement for Shondaland to produce streaming content exclusively in partnership with Netflix. She is also the CEO of Shondaland, the global media company that encompasses brand partnerships, merchandise, theatrical and streaming content and a digital division. Shonda Rhimes is an award-winning television creator, producer and author.
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